Autodesk has designs on the net

Internet-based products, market-specific internet portals, an aggressive ecommerce program and enhancing its ebusiness model are the components of Autodesk's internet strategy for success.

Autodesk's managing director, Andre Pravax, said the company was transforming the design process by bringing it to the internet and changing the business model to improve and accelerate collaboration within the enterprise.

"The changes Autodesk is making will significantly enhance our customers' productivity and competitiveness, while extending tremendous industry knowledge into new markets," he said.

Autodesk claims to be the "natural partner" to help customers move to the internet. Pravax said the company was broadening its reach within the design community by providing solutions to directly increase business competitiveness and differentiation.

Autodesk has developed a technology called I-drop, which gives designers the power to pull intelligent content such as surface, furniture, and lighting from the websites of manufacturers and place them directly into designs.

Autodesk partnered with Oracle and Palm Computing to build one of the first business applications for mobile computing. The company's mobile technology, code-named Maui, distributes design information to handheld computing devices.

With construction market portal, Autodesk intends to become the leader in creating market-specific internet portals for the several industries the company serves. Autodesk internetcommunities will offer a number of services including project planning and hosting capabilities, online collaborative tools, specification and purchasing tools, industry news, and information resources.

Autodesk's ecommerce strategy is designed to provide consumers with the widest range of choice by allowing the fast and easy purchase of a wide variety of solutions online, over the telephone or via an extensive network of Autodesk resellers.

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