Theory vs Reality

Hypothesis Findings

l #E-space companies would be paying higher than bricks-and-mortar firms to attract staff Not consistently

l #E-space companies would be more flexible and would pay whatever was required More likely

l #E-space remuneration would be dominated by incentives More common

l #There is a skill shortage and a key issue is sourcing talent Very real

How does pay compare between bricks-and-mortar and e-space?

Indicative fixed pay ranges

Position Bricks and mortar E-space

#Business 120K to 170K 120K to 250K

development/

sales and

marketing

executive

Account manager 75K to 115K 110K to 140KProduction manager 90K to 155K 85K to 110KWeb developer 40K to 65K 55K to 65KSource: Mercer Cullen Egan Dell and Korn/Ferry International E-commerce Remuneration Review

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