Recognising the small to medium-enterprise (SME) market has little inclination to invest in technologies off the shelf or to spend time developing a Web site, Peakhour has launched a free online business package.
The offer to 20,000 business customers allows SMEs 12 months of free Internet access, five business e-mail accounts and a do-it-yourself Web site building package.
More than 1000 customers have already registered with freeBiz.com.au and Peakhour expects to provide free access to 85 per cent of Australian small businesses. Peakhour research shows only 15 per cent of smaller businesses have taken advantage of e-commerce and 70 per cent of this market are expected to go online in the next 12 months.
Peakhour CEO David Harrington believes SMEs intend to go online but are reluctant to invest the time and effort in something unproven to them.
"These business people are very savvy and don't have the time nor inclination to invest in technologies off the shelf or spend time with a Web developer to develop a Web site."
Future upgrade options available to users include domain name registration, marketing tools, e-commerce and hosted applications. www.peakhour.com.au