Ericsson to chase the young upwardly mobile

Ericsson Australia has launched a Mobile Portal Solution Centre, offering the youth and mobile worker markets mobile internet applications.

Australia was chosen to host the Ericsson Group's Asia-Pacific region mobile portal solution outlet.

The centre's solutions are based on the "mobile internet" concept, according to Karl Sundstrom, managing director of Ericsson Australia. Under the concept, Ericsson will develop mobile portals for telecommunications carriers, service providers, ISPs and commercial enterprises on a location basis.

Ericsson's mobile portal allows users to search for information across a range of sites. Users can choose their preferred payment option for the service. "This delivers a more personalised service, which is what people need when they are on the move," Sundstrom said. Ericsson will introduce voice browsing to the service shortly.

Ericsson is betting the centre will carve a "leadership role for Australian development" in the Asia-Pacific region by boosting development jobs and pushing the mobile internet "revolution".

The centre will create 60 new portal developer jobs in its customer delivery centre, a 10 per cent increase in the unit, according to Ericsson.

The company has forecast the mobile internet concept will take over fixed internet by 2003 in Australia.

Join the newsletter!

Error: Please check your email address.

More about Ericsson AustraliaEricsson Australia

Show Comments

Market Place