Survey: More Australians online less

The GST has been thanked for a recent surge in local internet traffic, but Australians are spending less time online overall, says media ratings company ACNielsen.

According to figures released by the ratings company yesterday, around 3.9 million Australians accessed the internet during the month leading up to the changeover to the new tax system, representing a growth in internet usage of 30 per cent in three months.

The ACNielsen figures also indicate that web surfers are logging on 20 per cent less often, for shorter periods, and visiting around 12 per cent fewer websites.

The ratings company said the Australian Taxation Office site enjoyed record site visitation, with 187,273 individual visitors during the month of June, ranking it the 36th most visited site by Australians in June.

Almost half the ATO website's visitors were self-employed people who clicked on the tax reform page, the figures showed.

Record traffic was also recorded on the websites of taxation software suppliers, such as MYOB. MYOB attracted 41,214 visitors in June, ACNielsen said.

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