Metrics Briefs

Internet: Brand Switcher? Over 10 million U.S. consumers have changed their opinion of financial services companies based on information derived from the Internet, estimates Cyber Dialogue. More than 3 million users actually switched providers on the basis of online experience.

Consumers were most often swayed by information from insurance companies (30 percent), followed by investment companies (18 percent) and banks (16 percent).

Online Ads Top $1 Billion Online advertising revenues vaulted to $1.2 billion in the third quarter of 1999, reports the Internet Advertising Bureau. The online ad revenue total for the year's first three quarters was more than double that of 1998 for the same period. Banner ads continue to be the most popular format, representing 55 percent of all online plugs.

Abandoned Carts, Satisfied Shoppers Andersen Consulting found that 88 percent of online buyers abandoned their shopping carts at some time during the holiday season. Even so, online shoppers preferred buying on the Internet to in-store or catalog shopping.

U.S. Favors U.K. The most popular international sites among American users were announced by Media Metrix this week. Not surprisingly, U.K. sites like portal Demon.net and ISP Freeserve.com led the pack with about 2.1 million and 1.4 million users respectively. Swedish ISP Swipnet.se also drew over 1 million U.S. visitors.

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More about AndersenAndersenAndersen ConsultingCyber DialogueFreeserveInternet Advertising BureauMedia Metrix

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