SAS gears up for growth

SAS Australia and New Zealand has announced aggressive growth plans to increase new business in the region by 50 per cent in 2001.

Dermot McCutcheon, the company's new managing director for Australia and New Zealand, said SAS earned $50 million in revenue last year and is confident this figure will triple by 2005.

McCutcheon said demand for intelligence-based applications continues to surge, particularly in customer relationship management (CRM) and enterprise performance management (EPM).

"It's a hot market driven by the need for organisations to know more about their customers and leveraging the Internet," he said.

SAS points to its pricing structure as a better value proposition for customers.

"Our licensing arrangements allow customers to pay by the year, rather than a 10-year program upfront; in effect we put our value proposition on the line every 12 months," McCutcheon said.

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