The Taronga and Great Plains Zoos have gone live today with Australia's first secure electronic transaction (SET) implementation.
The zoos are using the technology on their Web sites to provide a safe payment method for securing sponsorship of its animals. SET will also be used for their online retail stores.
Through digital certificates, SET-compliant products enable cardholders to ensure the validity of online merchants when paying by credit card.
According to Visa International, only 2 per cent of all credit card transactions are via the Internet, but online transactions account for half of all credit card fraud.
E-commerce specialist Creative Digital Technology (CDT) implemented the system at both zoos.
"This is now the most secure e-commerce site in Australia," said Bahram Boutorabi, CEO and technology officer of Creative Digital Technology.