Taronga Zoo's SET for e-commerce

The Taronga and Great Plains Zoos have gone live today with Australia's first secure electronic transaction (SET) implementation.

The zoos are using the technology on their Web sites to provide a safe payment method for securing sponsorship of its animals. SET will also be used for their online retail stores.

Through digital certificates, SET-compliant products enable cardholders to ensure the validity of online merchants when paying by credit card.

According to Visa International, only 2 per cent of all credit card transactions are via the Internet, but online transactions account for half of all credit card fraud.

E-commerce specialist Creative Digital Technology (CDT) implemented the system at both zoos.

"This is now the most secure e-commerce site in Australia," said Bahram Boutorabi, CEO and technology officer of Creative Digital Technology.

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