Intel calls on resellers to add value

Intel told resellers this week they must help customers value-add in today's low inflation environment as part of its pitch to introduce new stackable networking products for small business.

The boss of Intel's small business networking operation, Brad Romney, said: "Small business operators need the full solution and back-up service only resellers can provide."

With Intel's 56Kbps Internet station and a plug-and-play file sharing device called the Inbusiness storage station. "Resellers are well placed to provide a complete network solution that adds value to a customer's bottom line," he said.

Intel claims its next generation 56Kbps Internet station cost saves, as it allows users to share one phone line and one Internet account.

The 56k Internet station filters out Internet protocols, is adaptable and has a customisable home page, ideal for a small work group, Romney pointed out.

Intel's new kid on the block is the Inbusiness storage station featuring Second Copy backup software allowing five users to backup automatically.

Local business and finance commentator David Koch who kicked off the presentation, said: "Businesses can work smarter in today's low-inflation environment by building profits on the cost side not the price side. Having an effective IT structure and taking advantage of what the Internet offers is an effective way of reducing overheads, he said.

Drawing the attention of small business operators to how they can save costs using technology such as an internal e-mail system, is an opportunity for resellers to provide the total solution Koch suggested.

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