Survey: Marketing involved with e-comm strategy

More marketing executives now have responsibility for creating and directing their companies' e-commerce strategies, according to a study released by Zona Research's IntelliQuest Information Group.

Out of 1,300 IT professionals surveyed, 28% said the marketing department oversaw the company's e-commerce direction in the second quarter of this year, up from 15% in the first quarter, IntelliQuest said. Meanwhile, fewer IT executives are overseeing their company's Web site, dropping from 59% in the first quarter to 46% in the second quarter, the Redwood, City, California-based Zona subsidiary said.

According to the study, companies are more interested in how the Internet provides a competitive advantage rather than "what is Internet technology."

Other findings from the Zona Enterprise Usage study:

--43% of companies plan to implement their e-commerce plans during 2000.

--64% don't have a budget for Java-related development.

--46% of enterprises deployed Web application servers in their organisations.

--14% don't know if their network security has been hacked.

IT professionals who participated in study came from enterprises with 20 or more computer users and $1 million or more in annual revenue, IntelliQuest said.

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