Maxamine moves offshore to woo customers

Despite the worldwide glut of technology start-ups, Adelaide-based Maxamine is taking its recent $2 million injection of funds offshore. The move is a bid to attract IT professionals seeking to monitor Web traffic, knowledge management and various bottlenecks across business processes. And its first stop is the US.

The Process Analyst offering includes maximisation, visualisation and analytical tools designed to run across large Internet, intranet and extranet sites within private and government sectors. Parts of Maxamine's offering compete with Autonomy's knowledge management products, Vignette's content management software and Microsoft's tools in the Web traffic and site management space.

While Maxamine is a relative newcomer to the industry, established in 1997, blue-chip sites in Australia include Department of Defence, Boral, Faulding, Macquarie Bank and NRMA.

According to Stephen Kirkby, chief executive of Maxamine, the company has also forged various alliances locally, including Sun Microsystems. The partnership will see Maxamine porting its Web site management products to Sun's Solaris operating system in addition to the Windows 98 and Windows NT platforms.

The company has also struck partnerships with EDS and KPMG, which Kirkby expects to open doors for the company in the US.

While part of Maxamine's business will be based overseas, Kirkby said the Australian operations would also continue to grow. However, the $2 million injection of funds from Amwin Management will contribute to the opening of US-based operations and the expansion of staff.

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More about BoralDepartment of DefenceEDS AustraliaKPMGMacquarie BankMaxamineMicrosoftNRMA GroupSun MicrosystemsVignette

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