Ericsson to release MBMS solution in Australia in 2008

Local trial results a success

Following a successful trial of its Multimedia Broadcast Multicast Service (MBMS) solution in Australia a few months ago, Ericsson yesterday completed interoperability tests with all of the leading chipset vendors.

The move sets the stage for the widespread adoption of MBMS and the availability of MBMS terminals following a successful trial in Australia in August, 2007.

Ericsson Australia's strategic marketing manager for multimedia, Kursten Leins, said the new solution will be introduced to the Australian market during 2008.

"It will provide viewers with access to a virtually unlimited amount of mobile video and TV content," Leins said.

MBMS is a scalable, flexible solution that allows operators to broadcast different forms of content in different parts of the mobile network.

It helps operators to cost-effectively and quickly launch innovative end-user multimedia services such as entertainment and emergency alert broadcast information services of traffic, weather and news.

Leins said MBMS leverages existing network infrastructure to facilitate broadcasting of multimedia services such as mobile TV.

"It allows an unlimited number of users to use the service concurrently, stimulates the development of new mobile mass-media services and is a cornerstone of mass-market mobile TV penetration," he said.

The interoperability tests were conducted with several leading platform vendors, among them Ericsson Mobile Platforms and Qualcomm.

Commercial rollout of Ericsson's MBMS in the 3G networks will start with early launch systems in March 2008 followed by full deployment in September 2008.

Ericsson vice president and head of product area radio, Ulf Ewaldsson, said with so many handsets based on the chipsets of these vendors, the uptake of MBMS is secured.

"This means that MBMS functionality will become a natural and standardized functionality in tomorrow's mobile systems and terminals," he said.

"Operators are increasingly seeking new opportunities to harness their existing infrastructure and partner with content providers to offer end users cutting-edge multimedia services.

"MBMS will enable the commercialization and deployment of multimedia services for the mass market, allowing operators to tap new revenue streams and meet the future demands."

Ewaldsson said the interoperability tests demonstrate a strong belief in the MBMS technology by a range of vendors.

He said Ericsson has a pioneering MBMS track record and presented the world's first live demonstration of mobile TV using Ericsson MBMS in April 2006.

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