HP, Oracle debut CRM alliance

Hewlett-Packard and Oracle plan to jointly develop and provide Oracle internet software for the HP hardware platform, the companies' chief executive officers announced here.

The companies will link sales staffs via the internet, marketing and selling across company lines, according to HP's recently appointed chief executive officer, Carly Fiorina, and Oracle CEO Larry Ellison. The wide-ranging deal further includes an agreement that HP will use and sell Oracle's customer relationship management (CRM) software suite and that Oracle will make e-commerce applications for HP's version of Unix.

Both regard CRM as a key market. "We are addressing CRM because it's the fastest growing in the market today, growing three times as fast as the overall market," Fiorina said.

Oracle will also use HP systems internally for CRM and e-mail applications. HP in turn intends to expand its CRM consulting service to include Oracle software sold for HP systems.

Ellison said that the use of CRM is becoming increasingly important for businesses seeking to expand their operations over the internet.

"By using technology and the internet and specifically CRM, Hewlett-Packard and Oracle are going after this market together," Ellison said. "Our marketing, sales and services will be delivered by HP and Oracle together. Oracle is going to market all CRM software with HP hardware and we're not doing that with anyone else."

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