Gartner says 75 per cent of e-business will fail

A full 75 per cent of all e-business projects will fail due to poor planning and unrealistic expectations of new technology, according to a recent study.

Most companies implementing e-business strategies don't fully understand the new technologies behind e-business, the Gartner Group study said. At the same time, they become dazzled by those very technologies and turn away from old-fashioned business planning and strategies.

Gartner Group listed five pitfalls to avoid. First, use e-business as a tool, the analysts said. E-business is a means to an end, not the end itself.

Second, don't be lulled into believing that e-business alone is a substitute for the rules of good project management. Make sure that there is an understanding within the company of the technologies being used. Use a step-by-step approach and keep track of a project's progress, Gartner said.

Third, make sure before implementing any new technology that there is a sound business goal in doing so. Keep track of new technologies and new business goals and update them accordingly. It would be a good idea to make sure there are people within the company who are assigned to deal specifically with e-business implementation and the replacing of outdated modes of e-business operations.

Fourth, build e-business models that include plans for using the new technologies to attract new customers and markets. Don't overlook one of the greatest advantages of e-business which allows for a company to plan ahead, Gartner said.

And the last bit of advice: keep track of the competition and watch out for new competitors. The report says the key point is that a company always expect, prepare for and embrace change - e-business or not.

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