Axis Communications launched the latest addition to its Web camera product line last week as it seeks to lure resellers into what it claims is a new high-margin industry segment.
Axis launched its 2400 Video Server last week in Sydney with distributor partner LAN Systems. Other Axis distributors include Intelligent Technologies and SCSI.
According to Axis, it is pioneering the development IP-based camera technology, which is set to replace Closed Circuit Television (CCTV) for applications such as building security and surveillance.
Lawrence S de Guzman, Axis's regional managing director, explained the security market is an example of a traditionally non-IT industry segment looking for new solutions such as cheaper alternatives like IP-based Web cameras.
Guzman argued resellers now have the opportunity to make healthy margins while Axis enjoys a lack of competition.
"It's a product that is not [yet] a commodity, it's uncharted territory," he said.
The 2400 Video Server is designed to deliver motion JPEG images at up to 30 frames a second, technology which is considered permissible as evidence in court, unlike MPEG. The product will take up to four video sources, such as existing CCTV cameras or the Axis 200+ Web Camera, and feed an IP signal directly into the network.
It also features the company's ETRAX chip technology which allows it to produce motion video and costs $2990 RRP ex tax.