3Com e-nnounces new strategy

3Com has become the latest technology company to jump on the e-bandwagon, announcing yesterday its global "e-networks strategy".

The company's new Australian managing director, Archie Wilson, detailed the company's new global focus which sees stronger branding and a clear focus on the enterprise, carrier and SME markets.

"It's a very different 3Com to what you might have seen a year ago, which seemed to be very focussed on winning some key segments in the SME space. That job's been done, it's really time to move on," Wilson said.

Under the strategy, the company will be focusing on several key business and technology areas, including maintaining leadership in existing markets as well as establishing a strong position in emerging markets such as convergence, core enterprise switching and wireless computing.

Wilson said 3Com would vie for its part of the markets which are still "contestable" and "up for grabs".

"It's all about maintaining leadership in the existing markets and establishing leadership in markets of high growth . . .and focusing on high value added markets and technologies," he said.

Wilson said he expects convergence and wireless computing to be high growth markets next year.

"Convergence has been spoken about for a long time, but it's now at the stage where you're starting to see some real products materialising from ourselves and some other players that we partner with," he said.

"A lot of people have been talking about convergence for a long time, I really believe that there was a fair bit of hype in the market. We've been rather quiet but we've actually been getting on and building products."

In terms of the wireless market, Wilson said he expects 3G technology to be ready for commercial deployment by mid next year.

"We've got products that are ready as soon as 3G is released - [May-June 2000] is the time frame we believe," he said.

Wilson also said the company is taking a more forward approach to the enterprise market, an area the company has been playing in for sometime, but has not been particularly vocal about.

"The core enterprise - it's not a shift for us because we have been focused there, but a lot of people have seen us as being quite quiet in the core of the enterprises - really we're going after that quite strongly with our Gigabit switching solutions.

"We're betting Gigabit becomes a very core technology in the enterprise," Wilson said.

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