Global group aims to standardise e-comm practices

The Council for Internet Commerce has opened the second and final round of voting for a codification of standard e-commerce practices, called the Standard for Internet Commerce.

The goal of the standard is to create a set of best practices for increasing consumer confidence in buying online. Voting for the general public will continue through December 6 at the Commerce Standard Web site, and officials are urging the public to vote.

The public will be able to shape policy on the following issues: disclosure of who the merchant is and how to contact them; disclosure of return, cancellation, warranty, and support policies; providing confirmation that they have received a consumer's order; giving the consumer choice as to how the consumer's personal information is used; and creating a central "information center" available from every page of the site where all information about the merchant's policies and practices can be easily found and understood.

The final version of the Commerce Standard will be unveiled at the Nextravaganza conference in San Francisco on December 14.

The Council for Internet Commerce is an alliance of global leaders including Internet merchants, IT vendors, consumer and community advocates, analysts, journalists and academics. The group can be reached at http://www.commercestandard.com/.

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