An online job site is re-writing the strategy for internet recruitment by offering free advertising space to users who take advantage of its new "higher value" services.
Jobnet managing director Kim Scott said over the past two years the company had invested in a range of new services that he said would change the face of online recruitment.
"We have always known that simply being a job site would not be good enough. If you're not providing a whole lot of other services and processes in today's high-tech environment, then you're history," Scott said.
"We are not just an employment Website, Jobnet now goes way beyond that. Those job sites that don't offer extra services are going to find that they have a very short life expectancy."
The new service involves clients receiving free space to place ads in exchange for investing in the value added services that Jobnet offers.
The new services available to recruitment companies and individual job seekers include a customised job search service, a marketing consultancy service, email alert tools and a news service.
Meanwhile, another online recruitment site, CareerOne, was launched by News Interactive this week.
Set to go live on December 1, the site will launch with 10,000 new positions, and 13,000 jobs uploaded from News Limited publications, according to News Interactive.
CareerOne will also source content from editorial material from the News Limited stable as well as from associated companies such as Harper Collins and Fox.