Australian mobile operator Singtel Optus has deployed a multimillion dollar network-to-business (N2B) software platform to develop next-generation services for its regional mobile customers.
The network data management platform, from California-based Xacct Technologies, gives Singtel Optus real-time insight into network usage, allowing it to understand IP data and trends in mobile and circuit-switched voice network usage.
By having a bidirectional link between the physical network infrastructure and business support systems, Singtel Optus can monitor the activity on any point of its network, and automate service provisioning, according to Xacct.
Ultimately, the software platform enables Singtel Optus to enhance its value-added mobile data services such as General Packet Radio Service and Multimedia Messaging Service. Those services allow mobile phone customers to send rich content like audio and photos with text messages .
Through the N2B platform Singtel Optus can "develop highly targeted, value-based services [and also] competitive advantage [to] maximise return on investment in its networks," said Eric Gries, chief executive of Xacct which provides mediation, service activation and billing software for communications service providers like network backbone providers, mobile operators and cable operators.
Anil Uberioi, Xacct's senior vice president for marketing and business development, declined to specify the market value of the deal, indicating only that the vendor's tier-one carrier contracts were typically in the $US4 million range. The first phase of an N2B implementation requires on average a $US1 million investment, he said.