Intel: Moving Beyond the Chip

SAN FRANCISCO (05/02/2000) - Seeking to remind customers and competitors that it's more than a chipmaker, Intel is getting into the e-business business, investing $100 million in a global infrastructure effort to help clients conduct business online.

Intel is combining its Architecture Business Group and Microprocessor Products Group into a single unit to deliver hardware and software more effectively to three key platforms: desktop computing, enterprise computing and the mobile market. The new group, named the Intel Architecture Group, will develop microprocessors and other technology.

Intel spokesman Tom Waldron says the merged group will include more than 1,000 employees, many of whom will act as Internet consultants abroad. "It's really our goal to be the premier building-block supplier to e-business and the Internet economy," he says.

"A few years ago, the computer industry was a singular industry," adds Waldron.

Responding to the changes since then, Intel's latest restructuring and investment is a renewed effort to provide more-tailored products that will help businesses succeed online. Following the news, Intel stock on the Nasdaq rose 4.5 points on Thursday, to close at 125.31 and notched up 1.5 points on Friday, ending the week at 126.81.

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