Social Media Whitepapers


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Maximize How You Individualize
By CMOC | 26/5/2014
The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.
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Super Bowl XLVIII: The Social Story
By Oracle | 27/3/2014
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
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The Value of Social Data
By Oracle | 27/3/2014
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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Google+ Guide
By Oracle | 27/3/2014
From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage audiences and refine their strategies on this social platform. The Google+ Update, by Oracle Social Cloud (#OracleSocial), includes an overview of new features and functionality, user demographics, industry trends, and a review of best practices that will help increase the likelihood of user engagement and aid in a brand’s success in this channel.
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Instagram Guide
By Oracle | 27/3/2014
Who are the top 10 brands on Instagram, and what are their secrets to success with visuals—image and Video—in this white-hot platform? What might 12,000 likes per second mean for YOUR brand? In this PowerPoint-styled tutorial, Oracle Social Cloud (#OracleSocial) offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial innovators like Nike, MTV, Starbucks, Burberry, Red Bull, Ben & Jerry’s, Whole Foods and Ford, as well as upstarts like Lu Lu Lemon and Free People, SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.
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Facebook Graph Search POV
By Oracle | 27/3/2014
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
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The Total Cost of Ownership Benchmarking
By Idvio | 19/2/2014
This white paper provides business insight after an extensive analysis of Total Cost of Ownership (TCO) associated with IP and legacy TDM (Time Division Multiplexing) telephony systems in 236 different corporate environments worldwide.
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The Collaboration Gap in Social Media
By Oracle | 17/1/2014
Traditional models of enterprise collaboration, specifically traditional tool-centred approaches that require the user to break context to communicate are not effective in social media management. Increasingly, today's enterprise collaboration need to reflect the best of consumer style social models, preserve both context and history and provide appropriate media support. In this whitepaper, we look at how to bridge this collaboration gap.
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Managing the Social Media Mix
By Oracle | 17/1/2014
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.
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Get Started with Social Relationship Management
By Oracle | 17/1/2014
Use this infographic to introduce yourself to Social Relationship Management (SRM). With this step-by-step guide, you'll learn how to engage with social fans, develop and monetize those relationships, and deliver ROI over the long term.
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