The Chickasaw Nation Division of Commerce uses advanced predictive analysis and complex statistical modeling to steer its growing operations to success, making decisions based on fact instead of intuition. In addition to more accurate financial planning, including revenue forecasts and cash flow analysis, the business analytics solution allows managers throughout the organization to track their performance in near–real time and apply valuable insights to day–to–day decisions.
Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process.