Marketing Whitepapers


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Maximize How You Individualize
By CMOC | 26/5/2014
The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.
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Aberdeen Group Report: Enhancing Customer Experience through CIO and CMO Alignment
By Kana Software | 22/5/2014
Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.
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Profit Magazine: Everything You Know About Sales is Wrong
By Oracle | 27/3/2014
Everything You Know About Sales is Wrong. Daniel Pink, author of the book, To Sell Is Human unveils the secrets to selling - what makes sales people tick and the traits that make the best sellers successful in today’s marketplace.
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Know What Customers Want Before They Do
By Oracle | 27/3/2014
Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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Super Bowl XLVIII: The Social Story
By Oracle | 27/3/2014
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
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The Value of Social Data
By Oracle | 27/3/2014
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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Google+ Guide
By Oracle | 27/3/2014
From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage audiences and refine their strategies on this social platform. The Google+ Update, by Oracle Social Cloud (#OracleSocial), includes an overview of new features and functionality, user demographics, industry trends, and a review of best practices that will help increase the likelihood of user engagement and aid in a brand’s success in this channel.
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Instagram Guide
By Oracle | 27/3/2014
Who are the top 10 brands on Instagram, and what are their secrets to success with visuals—image and Video—in this white-hot platform? What might 12,000 likes per second mean for YOUR brand? In this PowerPoint-styled tutorial, Oracle Social Cloud (#OracleSocial) offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial innovators like Nike, MTV, Starbucks, Burberry, Red Bull, Ben & Jerry’s, Whole Foods and Ford, as well as upstarts like Lu Lu Lemon and Free People, SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.
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Quickly Delivering Products to Market
By Idvio | 19/2/2014
Manufacturing is held back when designer, development, production and logistics teams are dispersed across continents, and face-to-face meetings are crucial to keep projects on path. This whitepaper details how video calling and conferencing is technology’s answer to better team communications, as well as lowering costs and increasing time to market.
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Managing the Social Media Mix
By Oracle | 17/1/2014
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market. This whitepaper provides a step-by-step guide for determining your strategy, and the proper mix or marketing channels - in social media.
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