Marketing Whitepapers


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Reward your loyal customer for increased client acquisition
By Aimia | 5/11/2015

It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.

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The State of Salesforce is Bluewolf’s annual report of how the best companies use Salesforce
By Bluewolf | 22/9/2015

With data collected from over 1,500 Salesforce customers, this year’s report uncovers trends and opportunities specific to each Salesforce cloud.

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Investing in an improved customer experience
By HP | 21/8/2015

For IT professionals, catering to customer experience expectations is brand-new paradigm. This whitepaper looks at the three interconnected activities that must come together and how each of these plays a critical part in delivering an improved customer experience, with specific use cases of how progressive organizations are already innovating and reaping the benefits.

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Redefine your retail experience
By HP | 21/8/2015

This whitepaper explores how technology is fast becoming the driving force for success and innovation in the consumer and retail industries and how this ‘New Style of Business’ is impacting the marketplace and redefining relationships with customers.

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Guide to predictive analytics
By Tibco | 13/5/2015

In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Find out: how predictive analytics moved from government conceptual models to the corporate mainstream, the six business uses of PA that provide the best benefits across a wide array of industries and the best practices for enterprises to support their decision-making and future outcomes.

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The rise of the marketer: Driving engagement, experience and revenue
By Marketo | 23/2/2015

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. Find out: which six areas leading marketers believe the change will occur in, why nearly 30% see the need for change as urgent and critical to their success, and how marketers see the future.

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The future of marketing: Six visionaries speak
By Marketo | 23/2/2015

The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.

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The contribution of DevOps to ICT service management
By UXC | 25/8/2014

UXC Connect’s Jesmond Psaila says that DevOps can do for IT operations what Agile did for software development. This paper demonstrates how, by combining both approaches, you can significantly improve operational efficiency and time-to-market. • Marketing and development teams want to constantly change or increase functionality, while IT operations teams want to keep the environment as stable as possible • Agile software development and virtualisation have not solved the time-to-value problem faced by marketing and IT operations teams • Recent movements in DevOps aim to address and redefine a more agile service management platform, while new tools have vastly improved functionality to configure and automate common processes

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Maximize How You Individualize
By CMOC | 26/5/2014

The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.

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Aberdeen Group Report: Enhancing Customer Experience through CIO and CMO Alignment
By Kana Software | 22/5/2014

Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.

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