White Papers: customer relationships

This whitepaper was provided with compliments of Salesforce.com. To determine which type of sales rep is mostly likely to succeed in the current economy, Corporate Executive Board asked over 450 first line sales managers to assess three of their direct reports (two core performers and one high performer) across 44 different attributes covering areas such as attitudes, skills, behaviors, activities, and knowledge. They then used a number of regression techniques, including factor analysis, to assess the impact of each of these attributes on the overall gap-to-goal sales performance for each rep across the past year. Read more.

Just as the Internet changed the marketplace forever, the integration of social computing into enterprise IT design represents another enormous shift in the landscape. Read more.