Communications Whitepapers


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Maximize How You Individualize
By CMOC | 26/5/2014
The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.
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Harte Hanks Research: Customer Loyalty Study IP Telephony System Manufacturers
By Shoretel | 2/5/2014
This paper features the results of a Customer Loyalty Study performed by Harte-Hanks in the IP Telephony System Manufacturers market segment. Leveraging brand loyalty metric Net Promoter Score (NPS), Harte-Hanks as able to determine customer loyalty by manufacturer.
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Frost & Sullivan Research: A Structured Approach to Deploying Communications Endpoints in the Enterprise
By Shoretel | 2/5/2014
Communications endpoints are a key part of the enterprise workers' tool kit. But businesses must address security and operating costs arising from BYOD arrangements. This guide covers the four phases of a communications endpoints deployment to maximize the return on IT and communications investment.
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The Inner Circle Guide to Multichannel Customer Contact
By Oracle | 27/3/2014
This report looks at transforming customer service by combining web, social, and contact centre; discusses business attitudes toward multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve customer communications.
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Optimize Your Campaign Testing
By SDL | 28/11/2013
Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell.
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