White Papers: business analytics

A quantitative report from the Aberdeen group found that organisations that lead their field in predictive analytics significantly outperform their rivals in business performance. This survey explores how individual sales and marketing organisations that adopt an analytical approach maximise their customer retention rate, their average value of sales and their operating profit margin. Aberdeen Group conducts independent primary research in information technology through the aggregation of research surveys, interviews and data analysis.

In this paper, we will discuss how cloud-based services, predictive analytics, social media analytics, big data, and mobile computing are combining to take business intelligence beyond traditional boundaries and transform the way critical decisions are made. We will also highlight Information Builders’ solutions and share two use cases, which demonstrate how two organisations – a law enforcement agency and a retailer – might use available tools and technologies to tap into the wealth of information available.