White Papers: Nucleus Research




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Nucleus Research - The Value of Mobile and Social for CRM
By Salesforce.com | 15/11/2012
This whitepaper was provided with compliments of Salesforce.com. Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organisations should consider mobile and social CRM adoption.
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Buy Vs. Build - Embedding Business Analytics Into SaaS or Cloud Applications
By Information Builders | 21/8/2012
In this paper, we explore the benefits of BI and analytics and provide key reasons why organisations should buy, not build, these capabilities into Saas applications: lower total cost of ownership (TCO), quick time to value (weeks, not months), and analytics capabilities that you pilot and price to quickly gauge user experience and potential. Read now.
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