Customer Relationship Management Whitepapers

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The State of Salesforce is Bluewolf’s annual report of how the best companies use Salesforce
By Bluewolf | 22/9/2015

With data collected from over 1,500 Salesforce customers, this year’s report uncovers trends and opportunities specific to each Salesforce cloud.

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Smart loyalty with SaaS delivery
By Aimia | 22/7/2015

Loyalty isn’t a nice-to-have. It’s a must-have to stay competitive. This report looks at how self-serve SaaS-based loyalty programs can be the flexible solution to enable your business to deliver real-time, omni-channel experiences more quickly and efficiently than ever before.

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Know What Customers Want Before They Do
By Oracle | 27/3/2014

Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.

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