Crm Whitepapers


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Avoid These Common Pitfalls When Choosing a Cloud CRM
By Sugar CRM | 3/6/2016

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

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Controlling CRM Costs: A Buyer’s Guide
By Sugar CRM | 3/6/2016

When it comes to customer relationship management (CRM) initiatives, subscription costs can be misleading. The following analysis provides a comparative price analysis of three leading CRM solutions for midmarket organizations.

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Viewing CRM as Change Management - A Best Practices Guide
By Sugar CRM | 3/6/2016

A culture of customer engagement is a hallmark of organizations with high Customer Relationship Quotients. Download this complimentary white paper to learn best practices around building a culture of customer engagement and managing the changes that come along with a customer-focused business transformation.

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Align or Die - in the Age of the Customer
By Sugar CRM | 4/2/2016

To stay alive in today's competitive business climate you've got to be better aligned with your customers than ever before. Download the eBook to learn how modern CRM can unlock the value of business orchestration, helping your business thrive, not just survive.

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The future of marketing: Six visionaries speak
By Marketo | 23/2/2015

The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.

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Aberdeen Group Report: Enhancing Customer Experience through CIO and CMO Alignment
By Kana Software | 22/5/2014

Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.

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Profit Magazine: Everything You Know About Sales is Wrong
By Oracle | 27/3/2014

Everything You Know About Sales is Wrong. Daniel Pink, author of the book, To Sell Is Human unveils the secrets to selling - what makes sales people tick and the traits that make the best sellers successful in today’s marketplace.

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Nucleus Research: The Future of Sales Performance Management
By Oracle | 27/3/2014

Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams. Nucleus sees the future of sales performance management as integrated with CRM and collaboration technologies, enhancing managers' ability to provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results.

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Know What Customers Want Before They Do
By Oracle | 27/3/2014

Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.

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Forbes: The Secret Sauce of Oracle's Commercial Success
By Oracle | 27/3/2014

Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.

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