Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management and fulfilment to deliver superior (digital) customer experience. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business. Read this report to understand how the age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs BT according to how customers move in the market spaces.
With mobile app sales anticipated to reach $151 billion by 2017, there is no denying applications are reshaping the way organisations interact with their clients. This whitepaper looks at the factors that contributes to a compelling experience for the application end user, and how the combination of mobile application analytics and APM solution can provide deep insights that benefits both the CIO and CMO.
In today's economic climate, there is significant pressure on CIOs to control costs and reduce risks while finding ways to fund new business initiatives. Software is a strategic asset that is typically under-managed in most organisations. It should therefore be a priority for CIOs to find ways to automate and optimise software asset management in order to uncover cost savings and minimise license liability risk. This report extract gives insight on how FelxNet Manager can help reach these goals.
CIO Australia’s Custom Research Group asked more than 100 CIOs, IT, network and infrastructure managers, and chief data and security officers about how they are dealing with the data deluge. These findings look at the growth and challenges for organisations tapping into information, what’s stalling good data management; and statistics on spending, efficiency and ownership.
Empowered customers are disrupting every industry, and CIOs need to understand how technology management must adapt. This report outlines how disruptive customers can place harsh and unfamiliar demands on institutions, necessitating changes in how they develop, market, sell, and deliver products and services.
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