Forrester Research Whitepapers


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Competitive Strategy In The Age Of The Customer
By Forrester Research | 10/2/2014
Companies like Amazon.com, Macy’s, and salesforce.com are successful because they are customer-obsessed. Empowered consumers are disrupting every industry, tearing down traditional barriers so that the only sustainable competitive advantage is knowledge of, and engagement with, those customers. Read more to find out how.
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Technology Management in the Age Of The Customer
By Forrester Research | 10/2/2014
Empowered customers are disrupting every industry, and CIOs need to understand how technology management must adapt. This report outlines how disruptive customers can place harsh and unfamiliar demands on institutions, necessitating changes in how they develop, market, sell, and deliver products and services.
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Big Data Adoption Trends In Asia Pacific: 2013 to 2014
By Forrester Research | 19/2/2013
This report outlines the current adoption trends for big data in the Asia Pacific region and provides recommendations on how to ensure success with big data initiatives. Download now.
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Begin BT Strategic Planning With Clear Business Goals
By Forrester Research | 19/2/2013
Clear business goals lie at the heart of good strategy. Unfortunately, many organisations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to translate aspirations into strategies. This report provides guidelines for your team to work with business partners in agreeing on specific, measurable, attainable, relevant, and time-bound goals that lend themselves to effective strategic planning. Learn more.
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