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Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell. Download whitepaper »
The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it. Download whitepaper »
Following the Big Data explosion, organizations are left grappling with how best to retain, access, discover and ultimately delete content in compliance with evolving regulations. Legal teams are now tasked with making accommodations for Big Data in the already expensive eDiscovery process. All this data can be a huge asset, but without a modern management strategy, it can also be a huge liability. This white paper demonstrates why an holistic approach to information management means big benefits in cost reduction and risk management for legal and compliance teams. Download whitepaper »
Desktop virtualisation provides important advantages to IT. It unlocks the full benefits of consumerisation, improves the security of today’s more-diverse computing environments and reduces operational costs. Learn more about solutions that can help customers maximise the business and IT advantages of desktop virtualisation. Click to download!
Think back to the last time all your employees were in the office, at their desks, on the same day. It’s no surprise that you might struggle, between travel and off-site meetings, remote staff, flexible schedules and sick days. In today's competitive business climate, organisations need to maintain productivity and connectedness with their staff, despite not always being onsite. In this whitepaper, we look at five ways you can improve productivity, no matter where employees are.
- Gaining efficiency around search-based marketing: REA Group's keyword quest
- Why customer demographics aren't telling marketers the whole digital story
- IAB and Nielsen launch mobile advertising audience measurement pilot
- Ernst & Young: Businesses must prepare for end to 'golden age' of customer data
- Yahoo buys SkyPhrase to better understand natural language