Driving Low Cost, High Value Business Intelligence
Analytics and business intelligence has moved back to the top of the technology priority list for CIOs, followed by mobile technologies and cloud computing, according to cio.com.au.* But while the intention to harness the beast that is BI and turn it into business gold is clearly high on the priority list, the question remains as to how it can be achieved cost effectively. Here we explore how emerging technologies and approaches can help in building a credible and convincing case to prove that BI is an affordable and compelling way to differentiate in tough competitive markets. Read more.
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact. Now you can engage with current and potential customers across paid, owned, and earned media. Digital Marketing Center is an integrated solution combining digital marketing management with execution. Run your campaigns with exceptional efficiency and track performance. Engage your audience through real-time, optimised experiences. The age of individualisation is here... are you in? Download whitepaper »
Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database. Read on for a comprehensive insight into our findings. Download whitepaper »
Providing a superior customer experience across all channels has always been a goal for leading marketers. Teradata Marketing Applications has recently conducted a survey among 221 global marketing professionals and surprisingly found that only 29 percent of the companies analyse their customer data and behaviours across all channels-online and offline. This is a missed opportunity for marketers to create an unparalleled, individualised customer experience. And in today’s ever-evolving digital landscape, there’s no higher priority. Download whitepaper »