Why Small Data is the Answer to Big Data’s Problems
With the huge focus on big data over the past year, it can be seen that data itself is becoming a new type of corporate asset that represents a key basis for competition. But big data is only part of the story. What we’re finding is that small data is actually playing as important, if not a more important role, than big data. With most organisations struggling to handle the volumes of data they already have, the priority isn’t overlaying more data, but using existing data to deliver better business outcomes. Read more.
The Pillar Axiom 600 system was designed from the ground up to deliver business-critical, deterministic Quality of Service (QoS) consistent with the business value of the application and its data. It eliminates the requirement to overbuy and underutilize storage to buffer against application interference in a multi-tenancy shared storage system. This allows organizations to buy the capacity they need, scale when needed, and conserve capital in the process—all while delivering consistent performance under load. Read more. Download whitepaper »
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact. Now you can engage with current and potential customers across paid, owned, and earned media. Digital Marketing Center is an integrated solution combining digital marketing management with execution. Run your campaigns with exceptional efficiency and track performance. Engage your audience through real-time, optimised experiences. The age of individualisation is here... are you in? Download whitepaper »
Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database. Read on for a comprehensive insight into our findings. Download whitepaper »
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