How Will CIOs Meet Growing Security Threats
When it comes to protecting enterprise data, CIOs and CSOs are at a crossroads. The complexity and prevalence of security threats continue to grow, bolstered by consumer IT and mobility. The business requires and expects total freedom and choice in technology, yet risks come from any number of places: users at their desks, users working from many different mobile devices and unsecured networks, and users downloading applications at will from the Web. Hackers still have many more opportunities to grab enterprise data and are getting smarter by the day. Given the pace of change in our Web-based mobile world, who knows what next month will bring? To learn more read on.
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Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database. Read on for a comprehensive insight into our findings. Download whitepaper »
Providing a superior customer experience across all channels has always been a goal for leading marketers. Teradata Marketing Applications has recently conducted a survey among 221 global marketing professionals and surprisingly found that only 29 percent of the companies analyse their customer data and behaviours across all channels-online and offline. This is a missed opportunity for marketers to create an unparalleled, individualised customer experience. And in today’s ever-evolving digital landscape, there’s no higher priority. Download whitepaper »
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