Preparing the Physical Infrastructure of Receiving Data Centres for Consolidation
The consolidation of one or more data centres into an existing data centre is a common occurrence. This paper gives examples of what is becoming a standard architecture for preparing the physical infrastructure in the receiving data centre. This approach allows for shorter timelines and high efficiency while avoiding the commonly expected difficulties and complexities often experienced with consolidation projects.
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Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database. Read on for a comprehensive insight into our findings. Download whitepaper »
Providing a superior customer experience across all channels has always been a goal for leading marketers. Teradata Marketing Applications has recently conducted a survey among 221 global marketing professionals and surprisingly found that only 29 percent of the companies analyse their customer data and behaviours across all channels-online and offline. This is a missed opportunity for marketers to create an unparalleled, individualised customer experience. And in today’s ever-evolving digital landscape, there’s no higher priority. Download whitepaper »