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Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.
Mark Pincus, who founded Zynga in 2007 and gave up his CEO title less than a year ago, is now giving up all his operational duties at the company.
Zynga plans to buy U.K.-based game developer NaturalMotion for about US$527 million while cutting 15 percent of its own workforce.
Game developer Zynga is testing bitcoin for in-application purchases of virtual goods, becoming one of a growing number of online businesses accepting the virtual currency.
Popular social games like Farmville, Mafia Wars and Fishville may soon be available to Google users, if recent rumors turn out to be accurate. Google has reportedly invested between US$100 and $200 million in the social gaming company Zynga, and the search giant plans to make Zynga a major part of a Google-branded gaming platform called Google Games.
It looks like Zynga, the casual online games developer known for its wildly popular farm simulations, ticking off Facebook, and alleged "lead generation" scams just added another lifeline to its list of audience-expanding deals by cozying up to Yahoo.
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