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Nintendo cut the price on its flagship game console and introduced a portable system Wednesday, hoping to spur sales and better position itself for the year-end holiday season.
Nintendo's President said a lack of compelling titles for the Wii U is hurting sales, and promised to improve the console's lineup this year.
Japanese gamemaker Nintendo will combine its hardware teams for portable and home-based consoles, the first major change in its development structure in nearly a decade.
Sales of Nintendo's new Wii U game console appear to be lagging those of its famous predecessor in Japan after its opening weekend, though the company says both sold out and comparisons are largely meaningless.
The original concept for Nintendo's new Wii U game controller?
Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process.
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