- Senator wants Whisper to explain how it tracks users, shares their data
- The 'Backoff' malware linked to data breaches is spreading
- Cyberespionage group launches sophisticated phishing attacks against Outlook Web App users
- Disaster as CryptoWall encrypts US firm's entire server installation
- Cancer Research UK: ‘We thought the #nomakeupselfie campaign was a DDoS attack'
sapphire - News, Features, and Slideshows
sapphire in pictures
As software vendors tend to do during their big annual user conferences, SAP made a lot of promises to customers this week at Sapphire. The overarching theme was a desire to make SAP's software simpler and its customers' lives easier.
A couple of things became clear during SAP co-founder Hasso Plattner's keynote at the Sapphire conference Wednesday: SAP remains fully committed to the Hana in-memory computing platform, as well as its push into SaaS (software as a service).
SAP is taking a big step into SaaS with Simple Finance, a set of applications based on its in-memory Hana Enterprise Cloud platform.
Bowing to pressure from customers and competitors, SAP will provide a series of recently released, next-generation user interface technologies at no extra charge.
SAP is hoping to grab a bigger piece of the money its customers spend on Cloud-based software by creating a new series of industry-specific services.
- 5 great examples of augmented reality in marketing
- Catch of the Day retailer hooks fresh customer insight with NPS
- Tourism Australia's Nick Baker wins AMI Marketer of the Year
- Content marketing can't be measured on the last-click: Outbrain CEO
- Latest crowdsourced guide rates top A/B testing vendors for marketers