sapphire - News, Features, and Slideshows
sapphire in pictures
As software vendors tend to do during their big annual user conferences, SAP made a lot of promises to customers this week at Sapphire. The overarching theme was a desire to make SAP's software simpler and its customers' lives easier.
A couple of things became clear during SAP co-founder Hasso Plattner's keynote at the Sapphire conference Wednesday: SAP remains fully committed to the Hana in-memory computing platform, as well as its push into SaaS (software as a service).
SAP is taking a big step into SaaS with Simple Finance, a set of applications based on its in-memory Hana Enterprise Cloud platform.
Bowing to pressure from customers and competitors, SAP will provide a series of recently released, next-generation user interface technologies at no extra charge.
SAP is hoping to grab a bigger piece of the money its customers spend on Cloud-based software by creating a new series of industry-specific services.
- Report: Marketing teams must be restructured
- How virtual reality stole the show at Sundance Film Festival
- Qantas tests virtual reality for in-flight entertainment
- Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections
- Updated: Jeanswest sets sights on customer growth with new omni-channel capabilities