News

• Online advertising tipped to reach 20%

  Online advertising sales topped $2.2 billion in calendar 2010 and is on track to hit $3 billion by 2013, a report says.

• HP partners with Yahoo for targeted advertisements

  Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.

• Google slams Apple over iPhone ad ban

  Google today attacked Apple's apparent decision to ban some third-party ad networks from collecting ad performance data on the iPhone and iPad.

• JavaScript library lets iPad read Flash advertisements

  A mobile advertising company has written a JavaScript library that makes Flash advertisements viewable on devices such as the iPad, working around Apple's opposition to Adobe Systems' multimedia platform.

• Google: $54 billion impact of search and search ads in US

  Google's search service and search advertising products generated an estimated US$54 billion for U.S. businesses, Web site publishers and nonprofit groups in 2009, according to a study the company has released.

• Study: Facebook led US in display ad impressions in Q1

  Marketers in the U.S. significantly increased their spending on online display ads in the first quarter, as social networking leader Facebook served up the most impressions of this type of ad, according to comScore.

• U.S. online ad market grows in Q1

  Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

• Lawmakers unveil online privacy legislation

  Two U.S. lawmakers have released a draft bill that would require companies that collect personal information from customers to disclose how they collect and share that information, but several privacy and consumer groups said the proposal would legalize current privacy violations online.

• Twitter to start pushing advertising to users

  Twitter on Tuesday introduced a new service called Promoted Tweets, which will let companies send ads in the form of ordinary messages, according to a blog posted by co-founder Biz Stone.

• Malicious Facebook ad redirected to fake antivirus software

  A malicious advertisement has been found within an application for Facebook that redirected users to fake antivirus software, according to a security researcher.

• Yahoo to shut down small-publisher ad network

  Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a commission.

• Carsales.com.au posts maiden financial results

  Carsales.com.au has issued its maiden financial results since first listing on the Australian Stock Exchange (ASX) in September 2009, recording a 51 per cent year-on-year increase in net profits after tax for the half year to 31 December 2009 of $19.1 million.

• Google jazzes up ad platform for publishers

  Google has revamped its ad-serving platform for Web publishers with a redesigned interface, more statistics, improved ad-delivery algorithms and a new API for developers, the company said Monday.

• Microsoft to stop selling display ads for Facebook

  Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.

• Google: 'Cleanup effort' of rogue advertisers in full swing

  Google boosted its efforts to boot out rogue and malicious advertisers in the fourth quarter by going after them more aggressively and making it more difficult for them to weasel their way back into its AdWords system.