online advertising

News about online advertising

Online advertising tipped to reach 20%

Online advertising sales topped $2.2 billion in calendar 2010 and is on track to hit $3 billion by 2013, a report says.
HP partners with Yahoo for targeted advertisements

Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
Google slams Apple over iPhone ad ban

Google today attacked Apple's apparent decision to ban some third-party ad networks from collecting ad performance data on the iPhone and iPad.
JavaScript library lets iPad read Flash advertisements

A mobile advertising company has written a JavaScript library that makes Flash advertisements viewable on devices such as the iPad, working around Apple's opposition to Adobe Systems' multimedia platform.
Google: $54 billion impact of search and search ads in US

Google's search service and search advertising products generated an estimated US$54 billion for U.S. businesses, Web site publishers and nonprofit groups in 2009, according to a study the company has released.

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Features about online advertising

Will Twitter ads tweak tweeters?

Now that Twitter has begun to display ads--pardon me, Promoted Tweets--in users' search results, the big question is how millions of loyal Twitter fans will respond. Reaction on the micro-blogging site has been muted thus far--more questions than commentary, actually--and it's apparent that most users haven't seen the new ads yet.
Expert: Fraudsters pull tricks with Google ads

Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing in the digital age.
UK investigates online pricing, behavioral advertising

The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.

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