Online popularity underpins growth
Carsales.com.au has issued its maiden financial results since first listing on the Australian Stock Exchange (ASX) in September 2009, recording a 51 per cent year-on-year increase in net profits after tax for the half year to 31 December 2009 of $19.1 million.
The platform is designed to help publishers automate, optimize and manage the delivery of display ads on their Web sites
Google has revamped its ad-serving platform for Web publishers with a redesigned interface, more statistics, improved ad-delivery algorithms and a new API for developers, the company said Monday.
But Bing will now provide search results for Facebook users around the world
Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.
It won't comment about reports stating it kicked out 30,000 AdWords advertisers in December
Google boosted its efforts to boot out rogue and malicious advertisers in the fourth quarter by going after them more aggressively and making it more difficult for them to weasel their way back into its AdWords system.
The 15.3 percent click fraud rate represents a big improvement over the fourth quarter of 2008
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
Bad actors said to vie for a cut of Google's AdWords, defrauding advertisers
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing in the digital age.
A tax on Google -- and other ad networks -- would be used to pay artists losing out to online piracy
A report commissioned by the French Minister of Culture Frédéric Mitterrand urges the introduction of a tax on online advertising such as that carried by Google, which would be used to pay the creators of artistic and other works who lose out to online piracy.
CEO Tim Armstrong sings a hopeful tune as the company breaks away from Time Warner
Aol officially set sail as an independent, publicly traded company on Thursday, leaving behind its parent company Time Warner and embarking on a journey that could be turbulent.
The search giant said it plans to purchase Teracent, a company that customizes ads for viewers
Just two weeks after buying mobile advertising company AdMob, Google on Monday announced plans to purchase Teracent, an online display advertising company.
The struggling Internet company will implement a voluntary layoff program to trim its staff by 2,500 employees
AOL, which will be spun off from parent company Time Warner next month, wants to cut its staff by about a third, and is giving employees a chance to volunteer to join the ranks of the unemployed.
However, the research firm sees signs of a rebound
Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing again soon, according to IDC.
Wikia is building a commercial business on user-generated content
Wikia, the for-profit company built on user-contributed content, turned a small profit last quarter for the first time, said co-founder Jimmy Wales on Tuesday.
In a surprise appearance at the Web 2.0 Summit, Google's cofounder also said the opposition to Book Search surprises him
Google cofounder and President of Technology Sergey Brin made a surprise appearance at the Web 2.0 Summit on Thursday, answering a variety of questions on hot-button issues affecting the search company.
The two studies will look at behavioral pricing practices and if certain online pricing strategies mislead consumers
The U.K.'s competition authority launched two studies on Thursday that will probe behavioral-advertising pricing strategies and if some pricing practices could potentially mislead consumers.
iPhone, Android and Palm users make up an increasing share of mobile Web users
Newcomers to the mobile-phone market are driving more wireless Web access at the expense of the phone makers that have been around for a while, according to a new report from AdMob.
