News

• Motopia launches mobile marketing platform

  Mobile content and marketing company, Motopia (ASX:MOT), has launched a beta of its new integrated marketing platform.

• FTC won't oppose Google's acquisition of AdMob

  The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.

• Google supports 'click-to-call' mobile ads

  Google has started supporting a click-to-call feature in AdWords on mobile smartphones.

• Opera acquires mobile advertising company AdMarvel

  Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.

• Ads to play bigger role in future mobile apps, says Gartner

  The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to market research company Gartner.

• 1

  Web analytics forecast for 2010

  Enterprise customer intelligence firm, Webtrends, has come up with a set of key predictions for the web analytics industry in 2010

• Google promotes Place Pages in shop windows

  Google is introducing a mobile marketing campaign for Place Pages, a service for businesses that faced some early criticism when it launched in September.

• Mobile ad players Mercury, m.Net announce merger

  Mobile marketing and content providers Mercury Mobility and m.Net Corporation have agreed to merge in a deal worth some 105,000,000 m.Net shares.

• Ads come to mobile apps, thanks to Google

  IPhone and Android users may increasingly see ads appear in their phone applications, now that Google is expanding its advertising program for mobile applications.

• Amazon subsidiary buys mobile marketing company

  Amazon search subsidiary A9 has acquired SnapTell, a company that lets mobile users take photos of products or advertisements to get special deals or more information.

• U.S. carriers join to improve mobile marketing

  The four major U.S. mobile operators have agreed to align their mobile marketing practices with a set of guidelines to be worked out with the Mobile Marketing Association, a move the industry group said will lead to a more consistent user experience and lower costs for marketing companies.

• Privacy groups file mobile marketing complaint with US FTC

  Two privacy groups on Tuesday asked the U.S. Federal Trade Commission to regulate how mobile marketers can use consumers' personal information, saying many people don't know when their information is being collected from cell phones and how it's being used.