mobile marketing

News about mobile marketing

Motopia launches mobile marketing platform

Mobile content and marketing company, Motopia (ASX:MOT), has launched a beta of its new integrated marketing platform.
FTC won't oppose Google's acquisition of AdMob

The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
Google supports 'click-to-call' mobile ads

Google has started supporting a click-to-call feature in AdWords on mobile smartphones.
Opera acquires mobile advertising company AdMarvel

Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.
Ads to play bigger role in future mobile apps, says Gartner

The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to market research company Gartner.

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Three simple steps to better patch security

It’s estimated that 90% of successful attacks against software vulnerabilities could be prevented with an existing patch or configuration setting. Yet patching is a persistent challenge for IT managers. With the glut of patches released each year, how do you know which ones are truly critical security patches and which ones aren’t? And how can you identify which computers are actually missing the patches they need? This paper details a simple approach to patching that gives you better visibility into and control over patch assessment and compliance.

Popular tags: Business Management, Security, Storage, Data Centre, Master Data Management

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