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Singtel, Optus announce mobile advertising push
Optus and parent company Singtel will make a major push into the mobile advertising market following a company-wide restructure and $US321 acquisition of mobile marketing company Amobee.
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FTC won't oppose Google's acquisition of AdMob
The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
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Google supports 'click-to-call' mobile ads
Google has started supporting a click-to-call feature in AdWords on mobile smartphones.
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Opera acquires mobile advertising company AdMarvel
Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.
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Apple confirms buying mobile ad company Quattro
Apple has acquired Quattro Wireless, according to an item posted Tuesday on the mobile advertising company's blog.
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Many roadblocks for mobile advertising
The whole IT industry has high hopes for mobile advertising, but it's still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, according to analysts and ad agencies. Vendors are more upbeat.
The Pathways ICT Leadership Development Program Brochure and Curriculum 2012
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