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Melbourne Cup Day provided some mixed results for two of the major telecommunication providers with Telstra reporting a drop in data traffic and Vodafone experiencing a spike in SMS, voice and data traffic.
While Flemington punters won’t get access to Cisco’s Wi-Fi network until next year, Alcatel-Lucent has come to the party in 2012 with a pilot of seven 3G metro cells to extend the capacity of Telstra’s Next G track-side network.
When punters place their bets with online wagering company, Sportsbet for today's Melbourne Cup, storage arrays in Melbourne and Darwin will help manage traffic spikes.
Punters keen to have a flutter at Flemington racecourse in Melbourne will be able to bet online and watch the race in HD on their smartphone within the arena when a Wi-Fi service is introduced by the Victorian Racing Club (VRC) next year.
The IT systems of Racing and Wagering Western Australia (RWWA) are off and racing in time for this year’s Melbourne Cup, the culmination of a four-year modernisation program that includes the implementation of a Cisco Unified Computing System and intelligent network.
Many Asia-Pacific organisations lack or are hindered in their ability to integrate, analyse, and extract insights from multiple internal and external databases. When it comes to big data, Asia-Pacific organisations lag behind the U.S. and Europe in data warehouse, business intelligence, and analytics investments. But don’t expect that to last. Download to find out the big shifts in marketing strategies to improve behavioural targeting and personalisation.
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