marketing

News

• Opinion: You are the product for The Google

  "If you're not paying for something, you're not the customer; you're the product being sold." -- a user named "blue_beetle" on MetaFilter

• Should you consider a generic top level domain?

  Chief information officers understand the importance of domain name registrations in maintaining the integrity of their organisation’s brand. Now a study estimates the .au domain contributed $475 million to the Australian economy in 2011 and created more than 4300 full-time jobs.

• Smartphone manufacturers the key to NFC adoption: Comms Council

  The Communications Council, a marketing communications industry body, has urged smartphone makers to release near field communication (NFC) capable phones in Australia in order to increase adoption of the technology and create new online marketing opportunities.

• Business benefits going begging

  Australian businesses are lagging behind those in other countries in their uptake of social media to realise productivity and cost-saving benefits.

• Virgin Mobile releases new ‘Fair Go’ plans

  Virtual mobile network operator Virgin Mobile has updated its plans with new "Fair Go" caps aimed at simplifying consumer options.

• Don't 'over think' social media strategy

  It may be tough to convince CEOs and the board the value of social media, but marketing and IT staff shouldn’t spend too much time planning or risk "over thinking" the strategy and losing ground.

• Keep social media outsourcing under control: Facebook, Telstra

  Organisations looking to promote their brand through social media channels like Facebook, Twitter and LinkedIn should manage it with internal resources to avoid outsourcing the public image of the company, according to representatives from Facebook and Telstra.

• Social media shares more marketing budget: Survey

  A new survey indicates more traditional business marketing money is being spent on social media activities, including using the public services to build customer relationships, not just to drum up publicity.

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  Student charged with posting counterfeit coupons to 4chan

  A computer security student at New York's Rochester Institute of Technology has been arrested on charges that he posted counterfeit Internet coupons to the 4chan and Zoklet websites.

• CRM on a smartphone

  On busy weekends in Las Vegas, getting a drink at many bars and nightclubs can be a full-contact sport. First you muscle your way through a crowd to get near the bar. Then you shout your order and hope the bartender hears it right.

• Epsilon: a watershed for an industry under siege

  Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A company that most of them had never heard of, Epsilon Interactive, had been compromised and their names and e-mail addresses had been stolen.

• Epsilon worries it may lose business after major data breach

  The company responsible for one of the most publicized data breaches this year fears it may now lose some business but says that it continues to pump out marketing email as usual.

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  About 50 clients hit by Epsilon e-mail marketing breach

  About 50 companies were affected by a major security breach at e-mail service provider Epsilon Interactive that caused many U.S. corporations to warn their customers of online attacks Monday.

• Bank customers warned after breach at Epsilon marketing firm

  JP Morgan Chase and the Kroger supermarket chain are warning customers that their names and e-mail addresses may have fallen into the wrong hands after someone broke into computer systems at e-mail marketing giant Epsilon.

• IBM launches e-commerce practice

  Hoping to grab some of the $US70 billion yearly worldwide market of electronic commerce software and services, IBM has launched an e-commerce practice focused on retail operation integration and analytics.