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marketing - News, Features, and Slideshows
Dell's acquisition of EMC will give it access to a sales force notorious for its ability to "sell ice to eskimos," while EMC will gain a new foothold among mid-market customers. As a private entity, the combined result will face a freedom from market pressures that competitors such as HP can only dream of.
Australian technology company OtherLevels is investing heavily in its overseas presence to win new customers for its marketing automation platform. But the managing director of the newly publicly listed company, Brendan O'Kane, is keen to keep his engineering team based in Brisbane.
Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.
Oracle took another step forward in its efforts to bolster its cloud offerings Monday with the launch of two new products designed to help companies conduct their entire order-fulfillment processes in the cloud.
Marketers now face tougher restrictions on their use of "robocalls" and other automated telemarketing techniques thanks to a new set of declaratory rulings issued by the FCC on Thursday.
Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.
It would have been easy enough for Dunkin' Donuts to dismiss the Internet phenomenon "Dressgate" as irrelevant to its brand. What, after all, could an online debate over optical illusions and the color of a dress possibly have to do with pastry and coffee?
LinkedIn added Salesforce CRM integration to its Sales Navigator tool last fall, and on Thursday it went a step further by adding ties to Microsoft Dynamics CRM.
Give a marketer a sale, and you'll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity.
The average company has about 70 different types of third-party code on its website but is aware of only about a third of them. The rest are hidden in services like ad networks, widgets and analytics tools, and they can bog down performance, threaten security and compromise search-engine optimization.
While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM.
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
Few would deny the life-simplifying appeal of a one-stop shopping experience, and that's just what AOL aims to offer brands in the world of programmatic advertising. The company's new One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands' marketing expenditures and performance across all screens, including TV.
It's coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.
It's no secret that algorithms power much of the technology we interact with every day, whether it's to search for information on Google or to browse through a Facebook news feed. What's less widely known is that algorithms also play a role when we apply for a loan, for example, or receive a special marketing offer.
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