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marketing - News, Features, and Slideshows
Marketers now face tougher restrictions on their use of "robocalls" and other automated telemarketing techniques thanks to a new set of declaratory rulings issued by the FCC on Thursday.
Marketers have long struggled with the challenge of engaging customers across channels, but an updated version of Salesforce's Marketing Cloud could help.
It would have been easy enough for Dunkin' Donuts to dismiss the Internet phenomenon "Dressgate" as irrelevant to its brand. What, after all, could an online debate over optical illusions and the color of a dress possibly have to do with pastry and coffee?
LinkedIn added Salesforce CRM integration to its Sales Navigator tool last fall, and on Thursday it went a step further by adding ties to Microsoft Dynamics CRM.
Give a marketer a sale, and you'll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity.
The average company has about 70 different types of third-party code on its website but is aware of only about a third of them. The rest are hidden in services like ad networks, widgets and analytics tools, and they can bog down performance, threaten security and compromise search-engine optimization.
While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM.
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
Few would deny the life-simplifying appeal of a one-stop shopping experience, and that's just what AOL aims to offer brands in the world of programmatic advertising. The company's new One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands' marketing expenditures and performance across all screens, including TV.
It's coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.
It's no secret that algorithms power much of the technology we interact with every day, whether it's to search for information on Google or to browse through a Facebook news feed. What's less widely known is that algorithms also play a role when we apply for a loan, for example, or receive a special marketing offer.
It's a common theme that spans functional areas within the organization: data remains stuck in silos, making it all but impossible for decision-makers to get a glimpse at the big picture. Zeroing in on marketers' experience of this problem, Oracle on Wednesday rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers.
Some of today's biggest tech companies launched with logos that are now unrecognizable.
There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
Hard on the heels of its Competitor Discovery tool last month, GinzaMetrics has unveiled a new set of tools that aims to help marketers understand the impact of their social-media efforts.
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- Microsoft makes price adjustments for Azure in Australia
- Adaptive Insights secures $75 million in funding for expansion
- Dimension Data equips Tour de France with Big Data analytics and digital delivery platform
- Rhipe launches new Microsoft CSP program
- RadiumOne secures US$54m for programmatic ad tech
- Ansell marketing chief: Technology literacy is imperative for customer experience success
- Holla chief: Customer experience is the new brand remit
- Ooyala buys media software vendor for digital and video content management
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