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News about marketing

  • Should you consider a generic top level domain?

    Chief information officers understand the importance of domain name registrations in maintaining the integrity of their organisation’s brand. Now a study estimates the .au domain contributed $475 million to the Australian economy in 2011 and created more than 4300 full-time jobs.

  • Smartphone manufacturers the key to NFC adoption: Comms Council

    The Communications Council, a marketing communications industry body, has urged smartphone makers to release near field communication (NFC) capable phones in Australia in order to increase adoption of the technology and create new online marketing opportunities.

  • Business benefits going begging

    Australian businesses are lagging behind those in other countries in their uptake of social media to realise productivity and cost-saving benefits.

  • Virgin Mobile releases new ‘Fair Go’ plans

    Virtual mobile network operator Virgin Mobile has updated its plans with new "Fair Go" caps aimed at simplifying consumer options.

  • Don't 'over think' social media strategy

    It may be tough to convince CEOs and the board the value of social media, but marketing and IT staff shouldn’t spend too much time planning or risk "over thinking" the strategy and losing ground.

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Features about marketing

  • The Apple Leak: A Marketer's Magic Bullet

    This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

  • Customers can gain from being a vendor reference

    No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

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