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  • The Apple Leak: A Marketer's Magic Bullet

    This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

  • Customers can gain from being a vendor reference

    No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

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