• CIO Australia publisher launches CMO

  IDG Communications, publisher of CIO Australia, Computerworld Australia and Techworld Australia has launched a new brand targeting C-level marketing executives.

• Twitter scales up advertising through API access tools

  Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.

• 3

  Vodafone sanitises brand, waves goodbye to Crazy John

  Vodafone Hutchison Australia will close or rebrand Crazy John’s retail stores across Australia as part of a new single-brand strategy, a Vodafone spokeswoman said today.

• NAB launches system for social media customer support

  National Australia Bank has launched a “social media command centre” to help further support its customer service, the bank announced today.

• High-tech photo booth tracks user behavior

  A photo kiosk that can track user behavior using a Microsoft Kinect-like sensor and mine social data could help marketers gain valuable information about audiences at sporting events.

• The Apple Leak: A Marketer's Magic Bullet

  This week the Wall Street Journal's AllThingsD got the biggest Apple scoop of the year-granted, the year just started.

• Customers can gain from being a vendor reference

  No IT vendor's news announcement is truly complete without a couple of glowing quotes from customers; nor is any vendor conference really a success unless the company has lined up a few satisfied CIOs to talk up their strategy and products.

Whitepapers about marketing

• 

  CRM Strategy Guide

  This whitepaper was provided with compliments of Salesforce.com. Articles in this guide include: CRM and sales: if it’s broke, fix it; Cloud meets CRM: how to track who’s who; Salesforce.com’s Social Key, Chatter communities, Marketing Cloud. Read this strategy guide.

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  Nucleus Research - CRM Technology Value Matrix - First Half 2012