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Lonely Planet - News, Features, and Slideshows
Lonely Planet, the world’s largest travel guidebook publisher, will soon replace an SAP R/3 4.7 implementation with NetSuite OneWorld as part of a shift to the cloud.
Lonely Planet had to quickly adapt to a digital world to stay relevant as a publisher of travel guides. Known for physical books, the company overhauled its Web presence and publishing processes to meet consumer demand for real-time and mobile tourist information, according to Lonely Planet online platform manager, Darragh Kennedy.
Lonely Planet has turned to online customer feedback to improve its products, implementing Zendesk help desk software to streamline information from its forums and wider community.
Adopting emerging platforms quickly and fostering innovation among IT staff were vital to the success of Lonely Planet's online initiatives, according to chief executive, Matt Goldberg.
Governance is best defined as the rules for losing and a contract is a shopping list of the punishment to be meted out, according to Lonely Planet IT manager, Nigel Dalton.
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