- NATO security certification opens new markets for Australia's Senetas
- Senator wants Whisper to explain how it tracks users, shares their data
- The 'Backoff' malware linked to data breaches is spreading
- Cyberespionage group launches sophisticated phishing attacks against Outlook Web App users
- Disaster as CryptoWall encrypts US firm's entire server installation
Lonely Planet - News, Features, and Slideshows
2014 is a seminal year for the take up of cloud services and there’s been a shift in thinking around the infrastructure model from years back when people were concerned about issues like security.
Lonely Planet, the world’s largest travel guidebook publisher, will soon replace an SAP R/3 4.7 implementation with NetSuite OneWorld as part of a shift to the cloud.
Lonely Planet had to quickly adapt to a digital world to stay relevant as a publisher of travel guides. Known for physical books, the company overhauled its Web presence and publishing processes to meet consumer demand for real-time and mobile tourist information, according to Lonely Planet online platform manager, Darragh Kennedy.
Lonely Planet has turned to online customer feedback to improve its products, implementing Zendesk help desk software to streamline information from its forums and wider community.
Adopting emerging platforms quickly and fostering innovation among IT staff were vital to the success of Lonely Planet's online initiatives, according to chief executive, Matt Goldberg.
- 5 great examples of augmented reality in marketing
- Catch of the Day retailer hooks fresh customer insight with NPS
- Tourism Australia's Nick Baker wins AMI Marketer of the Year
- Content marketing can't be measured on the last-click: Outbrain CEO
- Latest crowdsourced guide rates top A/B testing vendors for marketers