- Flintshire Council deploys encrypted email using Egress Switch
- DDoS top security fear as businesses weigh reputational damage risk
- Stuxnet, Snowden and Sony: Why we've passed the cyber security tipping point
- Adobe opens bug reporting program, but don't report Flash and don't expect cash
- Engineers, not users, to blame for security shortfalls: Cheswick
Lonely Planet - News, Features, and Slideshows
2014 is a seminal year for the take up of cloud services and there’s been a shift in thinking around the infrastructure model from years back when people were concerned about issues like security.
Lonely Planet, the world’s largest travel guidebook publisher, will soon replace an SAP R/3 4.7 implementation with NetSuite OneWorld as part of a shift to the cloud.
Lonely Planet had to quickly adapt to a digital world to stay relevant as a publisher of travel guides. Known for physical books, the company overhauled its Web presence and publishing processes to meet consumer demand for real-time and mobile tourist information, according to Lonely Planet online platform manager, Darragh Kennedy.
Lonely Planet has turned to online customer feedback to improve its products, implementing Zendesk help desk software to streamline information from its forums and wider community.
Adopting emerging platforms quickly and fostering innovation among IT staff were vital to the success of Lonely Planet's online initiatives, according to chief executive, Matt Goldberg.
- Fastway marketing chief: Making the switch from B2B to consumer connections
- How HelloFresh's CMO uses a surprising tool to bring data closer to the business
- B2B marketers splurging on content and digital; struggling with ROI
- ADMA announces new board changes
- CMO Interview: How McDonald's is putting customer centricity back on the menu