Lonely Planet began moving Web services to the cloud three years ago because it wanted to focus on building digital products.
Lonely Planet - News, Features, and Slideshows
2014 is a seminal year for the take up of cloud services and there’s been a shift in thinking around the infrastructure model from years back when people were concerned about issues like security.
Lonely Planet, the world’s largest travel guidebook publisher, will soon replace an SAP R/3 4.7 implementation with NetSuite OneWorld as part of a shift to the cloud.
Lonely Planet had to quickly adapt to a digital world to stay relevant as a publisher of travel guides. Known for physical books, the company overhauled its Web presence and publishing processes to meet consumer demand for real-time and mobile tourist information, according to Lonely Planet online platform manager, Darragh Kennedy.
Lonely Planet has turned to online customer feedback to improve its products, implementing Zendesk help desk software to streamline information from its forums and wider community.
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