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lego - News, Features, and Slideshows
The temperatures were hovering near 80, but there definitely was a "Christmas in June" vibe at last night's Digital Experience in New York, sponsored by Pepcom. More than 50 companies were showing off their latest digital products to the press, hoping to get some additional eyeballs and coverage as we start preparing the end-of-year gift guides and other such features. The event was also a prelude to next week's CE Week in New York, in which we'll see even more gadgets and gizmos.
Lego, the Danish maker of the namesake toy bricks known to kids all over the world, has figured out what appears to be an ingenious way to combine the physical world of their traditional building blocks with the virtual world of app games.
Sony and Lego are working together on creating a new generation of products that bridge the gap between toys and video games.
The technology has been around for quite some time, but like so many other fringe smartphone features, augmented reality has yet to present itself as a must-have for consumers.
Danish toy company Lego and 3D design company Autodesk want to make it easier for tech-savvy children to build complicated robots by introducing 3D software that shows every step in the building process.
What do you get when you combine the brains of Android with the body of Lego? If you're UK-based chip designer and Lego enthusiast David Gilday, you get a DIY robot capable of solving a Rubik's Cube.
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